Most local businesses are burning money on ads that don't convert. Here's the brutal truth about what's broken and the 3-step system that actually drives results.

After auditing over 200 local ad campaigns, I've seen the same mistakes over and over. Business owners throw money at Facebook ads, Google ads, and every shiny new platform, hoping something will stick.

The problem isn't the platform. It's the strategy.

The 3 Fatal Mistakes Killing Your Local Ads

1. Targeting Everyone (Which Means Targeting No One)

Your ideal customer isn't "everyone in a 25-mile radius." Get specific. Age, income, interests, behaviors. The more targeted, the better your results.

2. Generic Messaging That Sounds Like Everyone Else

Stop saying you're "the best" or "family-owned since 1985." Start talking about the specific problem you solve and the transformation you provide.

3. No Follow-Up System

97% of people won't buy on the first visit. If you're not capturing leads and following up, you're leaving money on the table.

The 3-Step System That Actually Works

Step 1: Laser-Focused Targeting

Use data to identify your highest-value customers. Then create lookalike audiences based on your best clients.

Step 2: Problem-Focused Messaging

Lead with the problem your audience faces. Then position your service as the solution.

Step 3: Automated Follow-Up

Set up email sequences, retargeting campaigns, and phone follow-ups. Most sales happen after multiple touchpoints.

Ready to stop wasting money on ads that don't work? Let's build a system that actually drives results.